About DataDirect Marketing Solutions, Inc.
Welcome to DataDirect Marketing Solutions, Inc. We are a database marketing company that utilizes technology and data to provide innovative marketing solutions to companies engaged in on-line and traditional direct marketing.
Our mission is to empower our clients with information to be intelligently applied in effective marketing applications.
Our goal is to provide customized data-driven solutions that support our client’s specific marketing needs. Our success is measured on their return on marketing investment.
We help answer the questions that you should be asking about your business:
» What do my customers look like?
» How can I find more of them?
» What is my market penetration?
» Which prospect lists will be most effective for my marketing?
» How can I clean up my customer data and use it more effectively?
» Is e-mail more effective than direct mail?
» How can I track the success of my direct marketing programs?
Founded in 1998, we provide an integrated set of data solutions to support our client’s specific marketing applications. These solutions include:
» Prospect list research and brokerage:
There are literally thousands of different data sources available for lead generation. Our objective is to research, identify, and obtain the best sources for our client’s specific target market. (Learn more)
» Customer file analytics:
Understanding who your customers are is a critical step in designing and executing marketing campaigns, whether for acquisition or retention. Profiling illustrates what your customers look like with respect to key demographic or behavioral attributes. (Learn more)
» Customer file data hygiene and enhancement:
Good marketing begins with good data. List hygiene is critical to direct marketing success and typically includes zip correction, address standardization, NCOA. Duplicate records can also be identified. These processes can greatly improve the effectiveness of your customer data. (Learn more)
» Data Processing:
Whether working with your customer data and/or 3rd party prospect data, we provide customized processing to support your specific data-driven marketing applications. Most solutions include some degree of merge/purge processing, which identifies and removes duplicate records and/or suppresses existing customers from prospect mailings. (Learn more)
Contact Us Today!